How to Use the Watchtower Fundraise Trigger

Last updated: August 26, 2025

🔍 Article Overview:
The Watchtower Fundraise Trigger allows you to automatically discover and engage with companies that have just announced new funding rounds - ideal timing for personalized outreach.

🙋 How do I set up a Fundraise Trigger?

Step 1: Create a Watchtower Campaign

Start by creating a new campaign and selecting the Watchtower campaign type. Unlike traditional campaigns that target existing lead lists, Watchtower campaigns monitor the web in real time for intent signals, such as:

  • Website Visitors

  • Funding Announcements (e.g. Seed, Series A, etc.)

  • Job Postings

  • Champion Job Tracking

  1. Go to the Campaigns page

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  1. Click Create Campaign in the top-right corner

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  1. Make sure to select a Watchtower campaign

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  1. Select Funding Announcement as your Lead Source

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Step 2: Set Your Targeting Criteria

There are two levels of targeting to configure:

1. Company Profile Targeting

Here, you can define the kinds of companies you want to engage. Filters include:

  • Funding round (e.g. Series A, Seed)

    • When selecting the funding round, you can multi-select multiple rounds (e.g., Series A, B, and C) to broaden your targeting and capture more opportunities.

  • Location

  • Industry/Sector

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For example, to target companies that recently raised a Series A, simply select that from the dropdown.

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2. Lead Profile Targeting

Next, choose the specific types of contacts you want to reach out to.

  • Job function (e.g. Marketing, Finance, Operations)

  • Seniority (e.g. Director, VP, C-level)

  • Job title (e.g. CEO, Head of Sales)

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If you're aiming to reach CEOs at newly funded companies, you can set that condition here.

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You can choose to configure either Job Function & Seniority or Job Title, depending on how specific you want your targeting to be. You don’t need to fill out both sections unless you want to.

💡 Apply Any Blacklists

Just like in standard campaigns, you can exclude certain companies or contacts using:

  • Domain-level exclusions

  • Other Campaign exclusions

  • Other Target Audience exclusions

  • CRM exclusions

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You can also find this information in our Loom recording here.

spiral_notepad emoji Tips for Success:

Reach out to your CSM for an advanced campaign optimization session!

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