How Does Ava Know What to Write?

Last updated: January 6, 2026

mag emoji Article Overview:
This guide explains how Ava uses your campaign settings to write personalized, high-impact outreach messages.

raising_hand emoji How does Ava know what to write??

Ava writes your outreach based on the inputs you provide, specifically in the Pitch and
Outreach sections of your campaign.

1. Pitch

The Pitch section defines what you’re offering and why it matters. It includes:

  • Ask Ava to Generate Your Pitch
    Provide your website or a specific page. Ava will scrape the content to understand your product or service and generate a pitch. You can regenerate or edit it anytime.

  • One-Sentence Offering Description
    Summarize your offer in under 15 words, simple and clear enough for someone with no context.

  • Features
    List key features and benefits by pairing pain points with solutions. Ava will test and prioritize what performs best.

  • Proof Points
    Add credibility by listing awards, certifications, user numbers, and other trust signals.

  • Coaching Points
    Guide Ava’s writing style. Example prompts:

    • Insert a joke in the body

    • Use a playful tone

    • Make the intro shorter

    • Be more consultative

2. Outreach

The Outreach section controls how your message is delivered:

  • Language
    Choose your campaign language. Ava can write in over 40 languages, including non-English.

  • Sign-Offs
    Pick how you want your emails to end (e.g., Best, Thanks, Cheers).

  • Tone of Voice
    Define the tone: direct, sincere, urgent, playful - whatever matches your brand.

  • Calls to Action
    Ava adds CTAs to the end of each message, adapting them to the context and flow.

  • Message Personalization
    Choose which sources Ava should use (e.g., social media, company websites). She’ll automatically pick the best insight to drive replies.

Ava uses all of these settings to craft intelligent, human-sounding messages tailored to your audience and goals.

bulb emoji Not seeing results yet?
If your campaign isn’t performing as expected or you’re just feeling stuck, you can always book a call with your Customer Success Manager. They’ll help you optimize your setup and get things moving.

spiral_notepad emoji Tips for Success:

  • Test different campaign settings to find what works best for your audience and offer

Need Assistance?
Contact our Support team if you have any questions or issues!