What Is a Watchtower Campaign and How Do I Request a Script Tag for It?

Last updated: May 21, 2025

🔍 Article Overview:
This guide explains how to request a script tag for your Watchtower campaign.

🙋 What is a Watchtower campaign and why do I need a script tag for it?

A Watchtower campaign lets you track website visitors who match your targeting criteria.

To enable tracking, you’ll need to install a script tag on your website.

🙋 How do I request a script tag?

Step 1: Create a Watchtower Campaign (if you haven’t already)

  • From the Campaigns page, create a new campaign and select Watchtower.

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Step 2: Fill In the Settings

  • Enter your domain in the Tracking Settings field. This should be the domain where you want to track website visitors.

  • Click Generate Script Tag. You’ll see a message that says Generating script tag... and receive an email confirmation once the script is ready to install.

Step 3: Let Us Know You’ve Requested the Script Tag

  • Notify us you've requested the script tag by opening a ticket with our Support team OR via an email to [email protected] with the subject line Watchtower Campaign Script Tag Request


Once you’ve completed these steps, we’ll start preparing your script tag and notify you as soon as it’s ready.

💡By default, each account is limited to one Watchtower campaign. If you need more, contact our Support team to request additional access

🗒 Tips for Success:

  • Let us know as soon as you’ve requested the script tag - this helps us process it faster.

Need Assistance?
Contact our Support team if you have any questions or issues!